Paid Digital Marketing Plans

Our SmartyrAds plans include all you need to run effective ad campaigns. The only additional cost (that you are responsible for) is for the platform charges. For example, if we are running Google Ads, we will set it up so you pay for the clicks direct with Google. This way it is completely transparent, and you control how much you want to spend etc. Unlike many other Digital Ads Agencies, we have a set price regardless of how much your daily budget is.

A channel refers to the different Ad Platforms we use. For instance, if you want us to run Google Ads, this is a channel. If you want to run Meta Ads as well, then this would be a second channel.

The SmartyrLandingPages is our own platform for creating landing pages to direct traffic from your ads to. These pages are designed to maximise conversions and to ensure they are relevant to the ads we are running. In other words, if we are running an ad for a specific location, we will have a page for that location; similarly, if we have an ad for a specific offer, we will have a page for that offer. If you have a SmartyrWebsite, we can implement these on it, otherwise it will be a standalone subdomain of your existing website.

Our SmartyrAds campaigns are conversion driven, meaning we focus on getting you leads (phone calls and webforms etc). To ensure we are optimising your ads to maximise conversions, we need to know how many conversions we are generating. Furthermore, a lot of the Ad Platforms now use AI to help automate bidding etc to maximise conversions, but to do this they need accurate conversion data. Lastly, this enables us to give you an accurate monthly report with a cost per lead so you can make informed decisions on the value of the ads.

For call tracking, we use an Australian platform called Wildjar. This allows us to buy 1300 and mobile numbers and swap them out with your normal number on your website. This not only allows us to track exactly how many phone calls your website has generated, but also shows us what channel they used to get to your website (eg. Google Search, Google Ads, Facebook etc), what page they came into your website on and what page they were on when they called you. As you can imagine, this is extremely powerful information to measure how your SEO strategy is performing and allows us to not only optimise for conversions but report your exact cost per lead. An additional benefit of this platform is the calls are recorded, so you can listen to missed calls or pass them onto your admin team to add to your sales pipeline. We provide 2 numbers (1 x mobile, 1 x 1300), as we find half your visitors like to call a mobile and the other half a toll-free number. We also include 650 minutes of calls, which covers 90% of our client base.